The Nepal Tourism Board (NTB) has started preparations to revive domestic tourism that reeled under the severe implications of the coronavirus pandemic.
The NTB is all set to promote Nepali tourism in the South Asia Travel and Tourism Exchange (SATTE) to be organized by the International Tourism Promotion Board in India.
Supported by the Indian Tourism Ministry, the SATTE is one of the most prominent tourism exchange fairs in South Asia.
This is the first international event the NTB is allowing participants to participate physically after the pandemic.
Under the leadership of NTB, 25 companies, including Nepal Airlines Corporation (NAC), have geared up to attend the event to be held in Greater Noida from March 24-26, 2021.
According to NTB CEO Dr. Dhananjay Regmi, the companies will participate in the SATTE with the strategy to enter the markets in neighboring countries in a bid to promote domestic tourism.
”Tourist activities are gradually gaining momentum in India, and Nepal’s participation in the event will be significant even as India is yet to open its border for many countries. We will reach other tourism markets in India after analyzing the presence in SATTE,” said Regmi.
The NTB believes that participation in the international event will help promote Nepali tourism at a time when the Nepali Government has decided to resume flights to and from India.
“The NTB has realized the need for separate strategies for transit points, hill stations, and other touristic sites to attract Indian tourists to visit Nepal. Strategies have been formulated accordingly,” added Regmi.
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