In a move boosting Indo-Nepal tourism cooperation, Indian ministers promoted Nepal’s ‘Lake City’ as a tourist destination site among Indian citizens with the anthem ‘Chaliye Pokhara!
As part of the move, Paschimanchal Hotel Association and Nepal Tourism Board (NTB) jointly organized the Chaliye Pokhara six-day campaign at North Indian cities Patna, Banaras and Lucknow.
The program witnessed a participation of Pokhara hotel entrepreneurs, media persons and NTB officials.
Pokhara a Must-Visit: Ministers
Indian ministers urged citizens from the three cities to visit the Himalayan country before visiting other destinations in the presence of Nepal tourism operators. This is what they had to say!
Speaking at the campaign in Lucknow, Uttar Pradesh Tourism Minister Rita Bahuguna Joshi said that Nepal and India share a lot in common and encouraged citizens to visit Nepal before other countries.
Meanwhile, Uttar Pradesh Lawmaker Rabindra Jaiswal advices Indian citizens to visit Pokhara before making a trip to Singapore, during the ‘Chaliye Pokhara’ promotion program in Banaras.
India – A Huge Market for Pokhara
Organized under the Nepal-India Regional Tourism Promotion Campaign (RTPC) banner, the campaign uses Pokhara’s proximity with North India as a tool to lure Indian tourists to the ‘Lake City’ and identifies it as an ideal destination to escape the heat during hot climate, says Bikal Tulachan, Paschimanchal Hotel Association Chairperson.
Similarly, Gandaki Province NTB Chief Surya Thapaliya said that India is an important and huge market for Pokhara adding that Indian high-level officials’ visit would take the region’s tourism potential to greater heights in Nepal’s Tourism Capital.
The six-day campaign included a press-meet, B2B meetings between Indian and Nepal Tourism companies, audio-visual displays on tourism & distribution of promotional material.
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