Interview by Savina Xavier
The travel industry is an important part of every country’s economy and this is especially the case with Nepal. While the scenically-blessed country is already doing quite well at the tourism front, there is still so much more to the Himalayan Nation than just mountainous terrain, sprawling greenery, rich fauna and adventure sports.
World-leading travel association PATA believes that Nepal has a lot more to tap in terms of tourism potential. It opines that Nepal has to learn the ‘skill of storytelling’. And one might wonder how storytelling would fit the tourism industry?
PATA answers this by saying, Nepal has to look beyond promoting Everest, it needs to ‘tell the tale’ of its people, culture, heritage and history.
In a candid interview with PATA Chief Executive Officer Dr. Mario Hardy, Nepali Sansar Bureau got to explore the prospects of the tourism industry in general, PATA’s own tourism promotion journey and Nepal’s growing tourism potential.
Here are the excerpts from the interview: