A decision in this regard has been taken at the ministerial-level meeting of the Nepali Ministry of Culture, Tourism and Civil Aviation held on September 22, 2018, informed the Ministry spokesperson Ghanshyam Upadhyay.

As Nepal’s goodwill ambassador for a tenure of four years, the 60-year-old Jaya Prada will be promoting the country’s culture and tourism potential in India.

Nepali officials feel that the appointment of Jaya will boost the existing cultural ties between India and Nepal in line with the latter’s goal to achieve 2 million tourist arrivals by 2020 under ‘Visit Nepal Year’ campaign.

Jaya Prada is known for her popularity among Indian film and political fraternity for her active participation in Indian films and politics as well.

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The event scheduled to take place on December 6, 2018 will witness the participation of filmmakers and film enthusiasts from South Asia.

According to Film Director Dinesh DC, the agenda of the conclave is to come up with solutions for challenges faced by South Asian film industries, starting from censorship to shooting.

Adding further, Dinesh highlighted that it takes several months before Nepali films can be screened in India. However, Bollywood films get the green light in Nepal even months before a film’s release.

“The conclave will focus on making the censorship process more efficient and effective, but that’s not all. When a foreign movie is to be filmed in Nepal, they travel with the help of travel agencies while when we travel to another country it’s a different story altogether, and the journey is perhaps more challenging,” says DC.

Additionally, this convention will also explore the possibility of developing the ‘one-door policy’ in the South Asian region.

The decision of hosting the event in Nepal comes as a result of PM Oli’s proposal for the same during his recent visit to India.

Dinesh informs that a group of ‘biggies’ from India like Chairman of Essel Group and Zee TV Network Subash Chandra and renowned Bollywood actress Jaya Prada visited Nepal to sign the deal with Nepal’s Prime Minister.

“Besides the conclave, Zee Cine Awards will also now take place in Nepal,” reveals Dinesh.

These prestigious events will be used as a medium to promote the country’s “Visit Nepal 2020” theme as the events are expected to have a star-studded guest arrival!

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