In a major update boosting Nepal\u2019s industrial activity, India\u2019s biscuit manufacturing giant Britannia has announced its plans to set up its new Rs 1 billion worth production plant in Nepal.<\/p>\n
Anindya Dutta, Vice-President of International Business of Britannia Industry, informed this to media on a special occasion to launch its new TV commercial for its flagship product Good Day, in Kathmandu on August 14, 2018.<\/p>\n
According to Anindya, the company is planning to establish its Nepali production factory in Birgunj<\/a>.<\/p>\n \u201cWe have already acquired the Nepali government\u2019s approval to establish the factory,\u201d reads Anindya\u2019s official statement.<\/p>\n Through this project, Britannia aims to enhance its share in the Nepali biscuit market and also expand its brand value as the largest food brand in the country.<\/p>\n Towards this end, the company is also keen on introducing its new food products such as breads, cakes and dairy products to lure Nepali consumers.<\/p>\n Plans are also underway to increase its investment in the country with more emphasis on branding and network expansion.<\/p>\n \u201cEstablishment of the factory will be crucial to enhance our market share in the biscuit market of Nepal, which is currently at 20 per cent,\u201d says Anindya<\/span>.<\/p><\/blockquote>\n The Rs 1 billion worth new production factory is expected to be operational within the next 18 months period.<\/p>\n According to Anindya, Nepali consumers\u2019 growing inclination towards premium quality products has created avenues for Britannia to play its part in contributing to the growth of the country\u2019s biscuit sector.<\/p>\n The latest announcement comes at a time when there are wide-spread reports over widening trade deficit between India and Nepal.<\/p>\n Sharing borders and trade with India poses a serious challenge for Nepal<\/a> in developing its infrastructure capabilities to maintain competitiveness against Indian imports, which directly reflects in addressing the growing trade deficit.<\/p>\n Hope, more such foreign ventures would create room for Nepal\u2019s infrastructure development domestically and on a global scale attracting more such development partners.<\/p>\n