American Pop-sensation Rihanna is out with her new brand Fenty<\/em> and it\u2019s all about fashion!<\/p>\n The singer unveiled her brand in partnership with Louis Vuitton owner LVMH <\/em>at a store in Paris on May 23, 2019.<\/p>\n \u201cMy fashion will be different and non-traditional, because I do not come from this industry,\u201d the singer told a news conference Wednesday evening, saying she hoped to bring a \u201cnew vision of fashion\u201d.<\/p>\n <\/p>\n The new collection includes accessories, footwear, ready-to-wear and eyewear. Fenty products will be available for sale in Paris\u2019 Le Marais area from May 25, 2019 and go online on May 29, 2019.<\/p>\n \u201cIt\u2019s a big deal for me and my entire generation and this is a moment in history, \u201dsaid Rihanna<\/span> at a preview of the store.<\/p><\/blockquote>\n The collection is named after the star, whose full name is Robyn Rihanna Fenty.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" American Pop-sensation Rihanna is out with her new brand Fenty and it\u2019s all about fashion! The…<\/span><\/p>\n