American Singer Rihanna Launches ‘Fenty’ Fashion

American Pop-sensation Rihanna is out with her new brand Fenty and it’s all about fashion!

The singer unveiled her brand in partnership with Louis Vuitton owner LVMH at a store in Paris on May 23, 2019.

“My fashion will be different and non-traditional, because I do not come from this industry,” the singer told a news conference Wednesday evening, saying she hoped to bring a “new vision of fashion”.

The new collection includes accessories, footwear, ready-to-wear and eyewear. Fenty products will be available for sale in Paris’ Le Marais area from May 25, 2019 and go online on May 29, 2019.

“It’s a big deal for me and my entire generation and this is a moment in history, ”said Rihanna at a preview of the store.

The collection is named after the star, whose full name is Robyn Rihanna Fenty.