Monday 25th September 2023

Tourism Drive From Mt. Everest to Promote ‘Unexplored Nepal’

The tourism drive, set to begin this spring season, will promote the ‘Mero Gaun Mero Thau’ (My Village, My Place) campaign


Tourism Drive From Mt. Everest to Promote ‘Unexplored Nepal’

Here comes an interesting Mount Everest update!

A 13-time Everest Climber Phurba Tenzing Sherpa is launching a special tourism drive by hoisting a flag atop the world’s highest peak.

The drive, set to begin this spring season, will promote the ‘Mero Gaun Mero Thau’ (My Village, My Place) campaign.


Handing over the drive flag to Sherpa, National Assembly member Komal Oli said the video challenge part of the campaign will help in promoting Nepal tourism potential and urged all the tourism community to participate.

On the occasion, Sherpa pledged to hoist the flag at the top of Mt Everest i.e. at 8,848 metre height to raise tourism awareness.

Phurba Tenzing Sherpa

Mero Gaun, Mero Thau

We Will Rise Foundation (WWRF) launched the campaign on January 01, 2019 in coordination with the Nepal Tourism Board (NTB) and other organizations working for the Visit Nepal Year 2020 campaign.

The campaign aims to shed light on unexplored destinations, indigenous communities, local culture & tradition, art & craftsmanship, and other tourism-related activities through the videos submitted to WWRF.

Visit Nepal 2020 campaign coordinator Suraj Vaidya also expressed hope that the campaign would add to the government’s plans to achieve 2 million tourist arrival target through the Visit Nepal Year campaign.

Nepal Tourism Board CEO Deepak Raj Joshi, Ultra-runner Meera Rai, former national footballer Raju Kaji Shakya, artistes and mountaineers were among other key participants at the event.

The competition will last until May 31, 2019.

Showcase the Talent!

The video submissions for the campaign has the following rules:

  • HD quality videos not exceeding five minutes
  • Videos can be shot using smartphone or digital camera
  • More than one video with different themes can be submitted
  • Any individual, group or organizations can participate
  • Winners will be selected from the Top-10 selected videos. First prize winner will get
    NPR 100,000 cash prize, while the second will get NPR 50,000 and NPR 25,000 to the third.
  • Video that gets good social media traction (Fb and YouTube) will get the ‘Mero Gaun Mero Thau People’s Choice Award’ along with NPR 100,000 cash prize
  • Videos with the best editing and best script shall receive NPR 25,000, each
  • More details of the competition can be found at

What are you waiting for? Get your cameras ready to capture the best things around!

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