According to them, growing middle-class population and changing individuals’ lifestyles supported by brand awareness have doubled the growth of the Nepali FMCG sector.

The manufacturing sector profile of the Investment Board Nepal (IBN) shows a 20 percent annual growth rate for the country’s FMCG sector.

“While urban markets account for the greatest share of total revenues in the consumer sector, there is a lot of scope for growth in rural markets, with consumption expected to grow in these areas as the penetration of brands increases,” IBN said in a statement.

According to Parash Shakya, Executive Director of the Bhuramal Lunkarandas Conglomerate, the local FMCG industry is moving at an annual growth rate of 10 percent while the same for MNCs is going at a rate of 10-15 percent.

“Domestic FMCG industries such as alcohol, dairy, tobacco, paper and juice are doing well,” adds Shakya.

“In a country where urbanization is taking place rapidly and where rural demand is set to increase with rising incomes, FMCG is an attractive sector for investment, particularly for quality products and products specifically created for rural markets,” says IBN.

While a good number of local players such as Chaudhary Group are among those with good progress, Dabur Nepal stands as one of the leading MNC manufacturers in the Nepali FMCG market.

“We stand in the second position in most segments that we represent here including fruit juices, health supplements, personal care, home care, digestives and the consumer health division,” says Abhaya Prasad Gorkhaly, Senior Manager Marketing, Dabur Nepal.

There are many other local and international players operating successfully in the Nepal’s FMCG market.

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